About Me
I am a data-driven Digital Marketing Specialist with three years of experience in content management, technical SEO and analytics. Continuously learning and always curious, I find satisfaction in finding solutions and the little details that turn optimizations into game changers. Creativity and attention to detail make me thrive in what I do. With a customer-first mindset, I love optimizing digital content, its presentation, and its functionality.
Skills & Proficiencies
Technical Skills
- Ubersuggest
- Screaming Frog
- HTML & CSS
Personal Skills
- Creative
- Detail Oriented
- Emphatetic
Certificates
Experience & Education
2021-24: SEO Specialist - Technical Skills, Creative Writing
Germans Travel, remote
• Conducted keyword research, optimized content and copywrote, improving rankings by 10% in one month
• Optimized eCommerce website for SEO within the CMS, doubling traffic in six months
• Successfully developed and led a monthly newsletter campaign in Mailchimp, including creating the sign-up page and email marketing automation
2019-20: Travel Agent - Empathy, Problem Solving
Backpackers World Travel, Melbourne, Australia
• Guided new customers through the sales cycle with personalized lead generation, sales calls, and empathetic communication
• Took initiative in solving unexpected travel challenges, ensuring clients felt supported and confident in their journeys
2020-23: Master’s Degree in Media and Music - Data Analysis, Project Management
University of Music, Drama and Media Hannover, Germany
• Thesis: "Awe-some Music in Nature. A quantitative Study on the Musicalisation of Nature Documentaries and its Influence on Awe and Entertainment"
2015-19: Bachelor's Degree in Musicology - Community Support, Independent Research
Ruprecht-Karls-Univesity Heidelberg, Germany
• Thesis: "Composed Movement in 'Le Sacre du Printemps' by Igor Stravinsky"
Creative Projects
